Key contributor in the strategic development of concepts, and creative lead in the definition and execution of project vision, identity, structure and functionality. Specialties include project planning and conceptualization, definition of the graphic "heart and soul" of a product, and clear and driven team leadership. Click here for resume.
Design Services
Our design approach starts with where you want to end up—with the message, idea, image or impact in the mind of the end user. By being mindful of the audience, clear and aware of the targeted messaging, and with the goal of an engaging experience, we create design that is innovative, attention grabbing, and supportive of the content.
We share a strong knowledge base of publishing standards, electronic production and workflows, photo and illustration art direction, photo shoot coordination, and pre press and printing standards as well as other delivery systems, including interactive and online.
Key Core Competencies.
Strategic planning, conceptualization, and imagineering of results.
Ability to visualize, capture, articulate and present goals and implementation plans.
Driven to audience-based innovation to create engaging experiences.
Over 20 years of experience in print publishing, electronic production standards and streamlining workflows.
Management and mentoring experience to inspire, empower and elicit the best work from vendors, freelancers, designers and illustrators.
Experience, experience, experience.
Experience in illustration ranging from comics to cartoons to hard-hitting and realistic editorial illustration, for a wide range of subjects and sensibilities.
Experience in creating Heart and Soul graphic documents that capture, in info graphic style, the purpose and creative direction, for ground-level buy-in before work begins.
Experience in Environmental Graphic Design, defining graphic identities for extraordinary public spaces and retail arenas around the world, creating a powerful and lasting sense of identity.
Experience in corporate and product identity branding, having created the original design identity documents for Houghton Mifflin Harcourt, one of the largest publishers in America. We take the time to know you, before we show you.
Art Education Idea MechaniX also includes a staff of Massachusetts-accredited teachers in Art and Visual Arts (K-12). Administrative references are available for potential school systems interested in Art Educators and experienced presenters to provide workshops and speaking engagements. Downloadable sample lesson plans are available for teachers.
